You help others see their blind spots. Who helps you see yours?
"One of the things that's always been very challenging for me is to explain what I do. But now that I can see it a little bit more clearly... now I have a process that can be stamped out.
— Jay
You've spent years building expertise that works. Clients get results. They refer others.
But when someone asks "what makes you different?" you fumble. You got so good you forgot how.
Signal > Noise is a weekly newsletter that helps you see what you can't see.
Each issue breaks down the patterns hiding in your expertise. Plus the exact prompts to extract them yourself.
Weekly essays on the science of invisible expertise:
- Why your best work is invisible to you
- How AI reveals patterns humans can't see
- Real transformation stories (before/after pattern revelation)
- The cognitive science behind "I just know"
Goes to $20 Dec 22
The full extraction toolkit:
- The Prompt & Workflow Library
AI prompts to extract what you can't see and package them into assets. Content, frameworks, customer research. New ones weekly.
- The Blindspot Finder GPT$99 value
Paste in a transcript. Get back the patterns you've been running for years without realizing it.
- The Framework Factory Course$497 value
Go from "I can't explain what I do" to documented, nameable IP.
One extraction that helps you win a deal covers the entire year.
Recent Issues
Weekly insights on extracting invisible expertise