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Workflow
The Thirteen-Minute Method™
Three prompts that turn your transcripts into a diagnostic system. Extract patterns from your winning calls, document them into a methodology, then check any lost deal against it. The diagnostic-layer phase of Cognitive Fingerprint™, compressed into a workflow you can run on your own work.
- Type
- Workflow
- Category
- extraction
- Status
- Subscriber
01
The Descent
Surface the patterns hiding inside your winning calls. Paste 3-10 transcripts of conversations that went well; get back a pattern map with named patterns, your sequence, and your differentiator.
- Gather 3-10 transcripts of calls or sessions that went well - sweet spot is 5-7
- Define what "went well" means for these calls (closed, advanced, breakthrough, alignment)
- Paste or upload all transcripts at once - patterns require repetition to surface
- Review the 5-7 named patterns, then approve the sequence and the differentiator
02
The Hold
Document the patterns into a methodology you can run against any conversation. Output is a one-screen document with patterns, sequence, differentiator, and a sub-60-second checklist.
- Paste the patterns from The Descent (or your own previously extracted patterns)
- Specify the conversation type and the outcome you produce
- Push back if the model lists generic moves like "I listen well" - patterns must be concrete
- Save the methodology document somewhere you can find it again - you will paste it into The Strike
03
The Strike
Diagnose a lost deal by checking it against your methodology. Returns pattern checklist, sequence check, differentiator check, and a gap analysis pointing at the specific moment things went off.
- Paste your methodology from The Hold
- Paste the transcript of the conversation that did not convert
- Optional but powerful - also paste a similar conversation that DID convert
- Review the gap analysis; the differentiator check is usually the most diagnostic
Connect this page back to the method, then put the pattern to work.
Where it goes to work
First your thinking becomes visible. Then it goes to work.
Every build starts with your Cognitive Fingerprint™: the part where what has always been there becomes something you can see. Then it gets installed where your work actually happens. For you, for your team, or for the whole company.
For one owner
BigBrainOS
The founding build. Your judgment, your voice, your rules, installed in seven working days.
$3,000
See BigBrainOS→For a team
BigBrainTeams
The embedding play. Your team working inside one shared brain, per-seat installs.
$7,500 + $1k/added seat
See BigBrainTeams→For the whole company
BigBrainSystems
The three-day onsite. The whole company's operating judgment, up to 15 people.
$35,000
See BigBrainSystems→A standalone Cognitive Fingerprint™ is also available. Ask about it on the fit call →