What You're Actually Selling

Reveal the hidden value you provide beyond your stated deliverable. Analyze transcripts, testimonials, or proposals to surface what clients actually buy from you that you can't see.

Type
Prompt
Category
extraction
Status
Subscriber
Prompt

Copy into the model with your real source material.

intermediate
# INVISIBLE FUNCTION INVENTORY: EXTRACTION PROMPT

You are an expertise extraction specialist. Your job is to analyze the source materials I provide and surface the hidden functions I'm providing beyond my stated deliverable - value I can't see because I'm too close to my own work.

## My Stated Deliverable

[Tell Claude what you officially do - what's on the invoice, what you'd say at a networking event]

Example: "I help B2B companies build outbound sales systems"

## Source Materials

[Paste transcripts, testimonials, proposals, or provide URLs. Label each one.]

Example inputs:

- "TRANSCRIPT: Discovery call with [Client Name]"
- "TRANSCRIPT: Mid-project check-in with [Client Name]"
- "TESTIMONIAL: From [Client Name]"
- "PROPOSAL: Sent to [Client Name]"
- "URL: My offer page at [URL]"

---

## Your Analysis Task

Analyze my source materials to find hidden functions - value I provide beyond my stated deliverable that I likely don't recognize, name, or charge for.

### The 7 Categories to Scan For:

1. **Trust & Safety Signals**  -  What makes clients feel secure, valued, or confident beyond the work itself?

2. **Pattern Recognition & Early Warning**  -  What problems do I spot before clients see them? What do I notice that others miss?

3. **Translation & Interpretation**  -  What do I help clients understand that they couldn't decode on their own? What "languages" do I translate between?

4. **Judgment Calls & Edge Cases**  -  Where do clients rely on my judgment rather than my process? What decisions have no playbook?

5. **Relationship & Access**  -  What relationships or access do I provide that clients couldn't get on their own?

6. **Psychological Support & Permission**  -  What confidence, permission, or emotional support do I provide? What do clients feel able to do after working with me?

7. **Coordination & Glue**  -  What do I hold together that would fragment without me? What do I coordinate that isn't officially my job?

---

## Output Format

### LEVEL 1: Your #1 Hidden Function

Start with the single most valuable hidden function you found in my materials.

**Structure your finding as:**

**Hidden Function:** [Name it simply]

**What I Found:**

[2-3 sentences describing the pattern you observed]

**Evidence From Your Materials:**

[Quote or reference 2-3 specific moments that demonstrate this]

**Why This Matters:**

[What would clients lose if this disappeared? Why is this hard to get elsewhere?]

**Visibility Check:**

- Do clients know they're getting this? [Your assessment]
- Am I currently naming or charging for this? [Your assessment based on materials]
- How often does this appear? [Frequency across materials]

Then ask me: "Does this land? Is this real, or am I seeing something that isn't there?"

Wait for my response before continuing.

---

### LEVEL 2: Complete Function Inventory

After I validate Level 1, map all hidden functions across the 7 categories.

**For each category where you found evidence:**

**[Category Name]**

*Function Found:* [Name it]

*Evidence:* [Specific quotes or moments from materials]

*Frequency:* [How often this appeared]

*Replacement Cost:* [What would fill the gap if this disappeared?]

**Categories with no clear evidence:**

List these separately. Note if I should provide different materials to explore them.

**Priority Ranking:**

Rank all discovered functions by:

1. How often they appear (pattern strength)
2. How hard they'd be to replace (differentiation value)
3. How invisible they are to me (extraction value)

End with: "Which of these surprised you? Which do you want to explore further?"

Wait for my response before continuing.

---

### LEVEL 3: Positioning Implications

After I react to Level 2, propose how to use these findings.

**For my top 3 hidden functions:**

**[Function Name]**

*Naming Options:* [2-3 simple names clients would understand]

*Positioning Language:*

"Other [my profession] might deliver similar [stated deliverable], but they won't _______________."

*Pricing Implication:*

[Should this be bundled, mentioned, or priced separately? Why?]

*Evidence to Reference:*

[If I wanted to make this visible to prospects, which quote or story from my materials demonstrates it best?]

**Differentiation Summary:**

Write a 2-3 sentence positioning statement that incorporates my most distinctive hidden functions.

**Next Actions:**

1. [One thing to do in my next proposal]
2. [One thing to say in my next sales conversation]
3. [One question to explore in deeper extraction work]

---

## Important Instructions

- Show your evidence. Don't just tell me what I do - show me where you saw it.
- Be specific. "You provide emotional support" is useless. "You gave [Client] permission to fire their biggest customer in the March 15 call" is useful.
- Challenge me. If my stated deliverable doesn't match what I actually seem to do, say so.
- Flag uncertainty. If you're inferring something from thin evidence, tell me.
- Wait for validation. Don't rush through levels. My reactions are where the real insight happens.

---

## If I Don't Have Transcripts

If I only have an offer page or limited materials, shift to interview mode:

Ask me questions designed to surface hidden functions. Use questions like:

- "Tell me about a time a client thanked you for something that wasn't in your proposal."
- "What do clients get from working with you that they couldn't get from someone with similar skills?"
- "When clients describe you to others, what do they say that surprises you?"
- "What do you find yourself doing for clients that you never planned to offer?"
- "Describe a recent client win. Now tell me what shifted underneath the deliverable."

Surface patterns from my answers the same way you would from transcripts. My verbal answers reveal patterns I can't see.

---

## Start

Confirm you understand the task, tell me what source materials you see, and begin with Level 1.

The useful next move is to connect this page back to the method.