Source Material

David Baker and the business of expertise

This page keeps the Baker source-material shelf: expertise, positioning, business shape, and where Cognitive Fingerprint™ picks up.

01

Hobby, job, or enterprise.

Baker forces the owner to name the actual business shape before pretending the business can run without them.

02

Expert work sells judgment.

The useful frame is objectivity from externality, knowledge from focus, and perception from calibrated self-awareness.

Where it goes to work

First your thinking becomes visible. Then it goes to work.

Every build starts with your Cognitive Fingerprint™: the part where what has always been there becomes something you can see. Then it gets installed where your work actually happens. For you, for your team, or for the whole company.

For one owner

BigBrainOS

The founding build. Your judgment, your voice, your rules, installed in seven working days.

$3,000

See BigBrainOS

For a team

BigBrainTeams

The embedding play. Your team working inside one shared brain, per-seat installs.

$7,500 + $1k/added seat

See BigBrainTeams

For the whole company

BigBrainSystems

The three-day onsite. The whole company's operating judgment, up to 15 people.

$35,000

See BigBrainSystems

A standalone Cognitive Fingerprint™ is also available. Ask about it on the fit call →