You're Exceptional At What You Do.
Terrible At Getting It Out Of Your Head.
The transformations are real. The results are undeniable.
Your clients know you're different.
But explaining HOW you're different? You sound like everyone else.
You've spent years building expertise. All of it locked in your head.
We extract what you can't see. Document what you can't explain.
Turn your invisible genius into a system that no one can replicate.
Remember learning to drive?
Every action required conscious thought.
Check mirror. Press gas. Turn wheel.
Now you navigate complex traffic while having deep conversations.
The same thing happened with your expertise.
What once took deliberate effort now happens automatically.
The patterns that make you exceptional have become invisible to you.
Neuroscience proves this. And you're leaving money on the table because of it.
She'd been coaching for 30 years.
When I read back what I found in her transcripts, her reaction stopped me cold.
"My heart is pounding. I have chills running up and down my arms right now. Literally."
I'd identified things like her "Courage Circulation System"—how she harvests courage from one person's story and transplants it into another's challenge.
Her "Two-Word Diagnostic" that assesses emotional state in seconds. Her "Dignity Restoration Protocol."
She started crying.
"You just unleashed years of people asking 'so what is it?' and me saying 'you know, it's like chocolate ice cream. I can't explain what it tastes like.'"
Thirty years of expertise. She'd never been able to articulate it before.
— Cognitive Fingerprint™ extraction session
When your expertise becomes visible
Discover Your Actual Difference
The specific combination of patterns nobody else has. What actually makes you exceptional—named and documented.
Stop Underselling Yourself
When you can articulate exactly HOW you create results, premium pricing becomes obvious.
Finally Teach What You Do
That thing where clients say "I need YOU specifically"? Now you can show others how to replicate 80% of it.
Build Products From Your Patterns
Each pattern becomes a framework. A tool. A training module. IP you can license. Assets that work while you sleep.
What happens when patterns become visible
"Max has been my secret weapon. It's allowed me to see patterns, blindspots, and frameworks I would have never spotted before."
Mike David
Entrepreneur
"I could never articulate my methodology—until Max's extraction. Now I can finally explain what I do and who I do it for."
Ivy Woolf-Turk
CPC
"Max taught me how to make the invisible visible. I now regularly extract frameworks from my own conversations."
David Limiero
Founder, Edens View Coaching
Latest Thinking
Frameworks, deep dives, and tools for extracting invisible expertise
Blind Spot Detector
Identify what you can't see about your own expertise. Find the gaps in your self-awareness.
Pricing Justification Builder
Build an airtight case for your premium pricing using your actual patterns and frameworks.
Unlock the Vault
Premium prompts & workflows
Your expertise is already exceptional.
Let's show you exactly how.
Full Extraction
15-20 documented patterns. Named, mapped, monetizable.
Schedule a ConversationNot sure where to start? Find out how much of your expertise is invisible.
Take the 3-Minute Invisibility Test